Year: 2019
Services: Design

Diwali identity for Auckland Tourism, Events and Economic Development (ATEED).

Also known as the ‘Festival of Lights’, Diwali celebrates the triumph of light over darkness. We worked across a bold, eye catching brand system that took inspiration from traditional rangoli patterns and the chaotic beauty of fireworks.

Working closely with the organisers the system was rolled out across marketing, digital and events. This saw Auckland’s Queen Street and Aotea Square transformed into a colourful spectacle and the new colour palette being used to illuminate some of Auckland’s most iconic structures including the Skytower, Museum and Harbour Bridge.